Press Releases


May 1, 2017

El Paso, TX –

Viva! El Paso is a summer tradition that celebrates 400 years of El Paso’s unique history through song, dance, costuming and drama. This summer, Viva! El Paso celebrates 40 years!

The historical extravaganza returns for 14 shows June 16 through July 29 at the McKelligon Canyon Amphitheatre. Performances will be on Fridays and Saturdays at 8PM. The July 21 and 22 shows will be performed in Spanish.

The Franklin Mountains provide a naturally beautiful backdrop for Viva! El Paso, which was created by Hector Serrano in 1978 as a musical pageant depicting four centuries of the El Paso area’s history.

El Paso Community College’s Keith W. Townsend is in his second year as the show’s director. This year’s season will feature popular segments as well as new dances, an updated script by Tony Award-winning playwright Marty Martin, and new songs by Jim Ward and Gabriel Gonzalez.

Live mariachis return with Mariachi Paso Del Norte and EPCC’s Mariachi Real De El Paso. Also, this year marks the debut of a new group of young performers, VIVA Kids, led by Margaret Barreras.

“I am very excited to be leading this group of talented performing artists,” Townsend said. “We promise to bring a show audiences will enjoy and be proud of.”

Discount tickets for opening weekend performances on June 16-17 are only $10. Tickets for all other performances are $20 for adults, $12 for children ages 2-12, seniors 65 and older and military with a valid ID.
Viva! El Paso tickets go on sale to the general public on Thursday, May 4 at 10AM. Tickets may be purchased at, all Ticketmaster outlets, charge-by-phone at 800-745-3000 and the Plaza Theatre Box Office.

Viva! El Paso is produced in a partnership between the El Paso Community Foundation, El Paso Live and EPCC.

The city-owned McKelligon Canyon Amphitheatre is managed by the El Paso Live division of Destination El Paso. Please visit our website, for the most up-to-date information on all public events happening in the Plaza Theatre, the Abraham Chavez Theatre, the Philanthropy Theatre, Cohen Stadium, the El Paso Convention Center, McKelligon Canyon Amphitheatre and on Arts Festival Plaza.

The mission of Destination El Paso is to provide convention, tourism, venue, and event management services to visitors, clients and the greater El Paso community so they can enjoy a pleasurable experience that enhances quality of life and generates economic growth.
About SMG

Celebrating its 40th anniversary and founded in 1977, SMG provides management services to more than 230 public assembly facilities including convention and exhibition centers, arenas, stadiums, theaters, performing arts centers, amphitheaters, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming; construction and design consulting; and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s NRG Park and the Mercedes-Benz Superdome in New Orleans. SMG also offers food and beverage operations through its concessions and catering companies, currently serving more than 140 accounts worldwide. For more information, visit
For more marketing information contact Holly Fields, El Paso Live, at (915) 534-0655 or by e-mail at