FY 2017 TEXAS TOURISM MARKETING PLAN

The 2017 Marketing Plan provides you with an overview of our research, advertising and public relations programs. Any changes or updates to cooperative opportunities can be found in the Co-op Advertising and Co-op Marketing & Public Relations Opportunities pages.

To download a printable version of the full 2017 Marketing Plan, click here.
 

TEXAS TOURISM MISSION

Mission Statement


RESEARCH

Overview


ADVERTISING

Overview
Domestic Media
International Media
Co-Op
 

PUBLIC RELATIONS

Overview
 

AMERICAS

United States
Mexico
Canada
Brazil
 

EUROPE

United Kingdom
Germany
France/Netherlands
 

ASIA & PACIFIC

China and Japan
Australia and New Zealand
 

MEETINGS MARKET

Overview
 

TEXAS TOURISM FY17 FLOWCHARTS

DOMESTIC

 

INTERNATIONAL

 

STRATEGIC TOURISM PLAN

Texas State Agency Memorandum of Understanding (MOU)