2017 Advertising Co-op Opportunities

Texas Tourism is excited to announce the 2017 Co-Op Advertising Program for partners. By participating in Advertising Co-Op, partners are able to extend their reach to markets and audiences that may not have been attainable without these cost-saving opportunities. There are a variety of ways to utilize the Co-Op Advertising Program to promote Texas destinations to a captive audience at regional, national and international levels.

All the 2017 interactive/digital, email newsletter and TravelTexas.com placement opportunities are detailed in the document below. These opportunities will be available here for on-line purchase on September 20. For questions or assistance with the Co-Op Advertising Program, please contact Abby Aldridge at abby.aldridge@slingshot.com.

2017 Co-Op Program Details  

 

Thank You For Your Order

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Select Options Geography 1 Month 2 Months 3 Months

Creative Selection:

Generational Targeting:

Start Month:
* Must be purchased within 6 weeks of the first day of the month.



National




Creative Selection:

Generational Targeting:

Start Month:
* Must be purchased within 6 weeks of the first day of the month.



500+ miles from Texas




Creative Selection:

Generational Targeting:

Start Month:
* Must be purchased within 6 weeks of the first day of the month.



Within 250-500 miles of Texas




Creative Selection:

Generational Targeting:

Start Month:
* Must be purchased within 6 weeks of the first day of the month.



Within 250 miles of Texas



Country Unit Type Flight Impressions Cost Deadline
United Kingdom HTML5 February – May 350,000 $750.00 12-1-16 closed
Germany HTML5 February – May 350,000 $750.00 12-1-16 closed
Canada HTML5 January – March 150,000 $750.00 11-1-16 closed
Mexico HTML5 & Mobile February – August 350,000 $750.00 12-1-16 closed
Australia HTML5 February – April 200,000 $750.00 12-1-16 closed
Cost Database Impressions Frequency Available Deadline
$14,360.00 Full database 1,711,000 1 Month November 10-1-16 closed
$14,360.00 Full database 1,711,000 1 Month February 12-1-16 closed
$14,360.00 Full database 1,711,000 1 Month April 02-1-17 closed
$14,360.00 Full database 1,711,000 1 Month May 03-1-17 closed
$6,500.00 Millennial 570,000 1 Month October 09-1-16 closed
$14,360.00 Millennial 570,000 1 Month December 10-1-16 closed
$14,360.00 Millennial 570,000 1 Month January 11-1-16 closed
$14,360.00 Millennial 570,000 1 Month March 01-1-17 closed
$14,360.00 Millennial 570,000 1 Month June 04-1-17 closed
$14,360.00 Millennial 570,000 1 Month July 05-1-17
$14,360.00 Millennial 570,000 1 Month August 06-1-17
$6,500.00 Gen X 570,000 1 Month October 09-1-16 closed
$14,360.00 Gen X 570,000 1 Month December 10-1-16 closed
$14,360.00 Gen X 570,000 1 Month January 11-1-16 closed
$14,360.00 Gen X 570,000 1 Month March 01-1-17 closed
$14,360.00 Gen X 570,000 1 Month June 04-1-17 closed
$14,360.00 Gen X 570,000 1 Month July 05-1-17
$14,360.00 Gen X 570,000 1 Month August 06-1-17
$14,360.00 Boomers 570,000 1 Month October 09-1-16 closed
$14,360.00 Boomers 570,000 1 Month December 10-1-16 closed
$14,360.00 Boomers 570,000 1 Month January 11-1-16 closed
$14,360.00 Boomers 570,000 1 Month March 01-1-17 closed
$14,360.00 Boomers 570,000 1 Month June 04-1-17 closed
$14,360.00 Boomers 570,000 1 Month July 04-1-17 closed
$14,360.00 Boomers 570,000 1 Month August 06-1-17
Cost Impressions In-Market Dates Deadline
$3,500.00 825,000 2/1/2017 10-24-16 closed
Cost Impressions In-Market Dates Deadline
$5,000.00 2,500,000 11/1/16 – 12/31/16 10-1-16 closed
$5,000.00 2,500,000 6/1/17 – 8/31/17 10-1-16 closed
# of Partners Cost Impressions In-Market Dates Deadline
One Partner $15,000.00 3,999,399 2/1/2017 10-31-16 closed
Two Partners $8,500.00/ea 1,999,700 2/1/2017 10-31-16 closed
Cost Clicks In-Market Dates Deadline
$10,500.00 55,263 2/1/2017 10-31-16 closed
Month Interest Deadline Full Database Texas Only By state (3 min)
September 2016 Music 7-1-16 closed closed closed
October 2016 Craft Beer 8-1-16 closed closed closed
October 2016 Dedicated Partner Newsletter 8-1-16 closed closed closed
November 2016 Roadtripping Texas 9-30-16 closed closed closed
December 2016 Holiday Shopping 10-21-16 closed closed closed
December 2016 Dedicated Partner Newsletter 9-1-16 closed closed closed
January 2017 Tex-plorers 9-14-16 closed closed closed
January 2017 Dedicated Partner Newsletter 11-1-16 closed closed closed
February 2017 Texas Stars 11-4-16 closed closed closed
March 2017 Ranches & Rodeos 1-6-17 closed closed closed
March 2017 Dedicated Partner Newsletter 1-1-17 closed closed closed
April 2017 Spring in Texas 2-1-17 closed closed closed
April 2017 Dedicated Partner Newsletter 2-1-17 closed closed closed
May 2017 Hiking & Biking 3-1-17 closed closed closed
June 2017 Dedicated Partner Newsletter 4-1-17 closed closed closed
June 2017 Summertime (Beach & Families) 4-1-17 closed closed closed
July 2017 Dedicated Partner Newsletter 5-1-17
July 2017 On the Water (Kayaking, Fishing) 5-1-17
August 2017 Texas Getaways (Adults) 6-1-17
September 2017 Dedicated Partner Newsletter 7-1-17
September 2017 Texas on the Rocks (Climbing, Caves, Cocktails) 7-1-17
October 2017 Deep in the Art of Texas 8-1-17
Tier Cost Available Deadline
Tier 1 $6,000.00 November 10-1-16 closed
Tier 1 $6,000.00 February 12-1-16 closed
Tier 1 $6,000.00 May 04-1-17 closed
Tier 1 $6,000.00 August 07-1-17
Tier 2 $3,500.00 November 10-1-16 closed
Tier 2 $6,000.00 February 12-1-16 closed
Tier 2 $3,500.00 May 04-1-17 closed
Tier 2 $3,500.00 August 07-1-17
Type Placement Cost Per Month Start Month # of months
Co-Op Banner City Page $750.00
Co-Op Banner Cities & Regions (interior) $1,200.00
Co-Op Banner Things to Do (interior) $1,200.00
Co-Op Banner Cities & Regions $1,500.00
Co-Op Banner Things to Do $1,500.00
Co-Op Banner Places to Stay $1,500.00
Type Placement Cost Per Month Start Month # of months
Trip Ideas Unit Trip Ideas Page $1,000.00
Type Placement Cost Per Month Start Month # of months
Page Header Big Bend Country $1,000.00
Page Header Gulf Coast $1,000.00
Page Header Hill Country $1,000.00
Page Header Panhandle Plains $1,000.00
Page Header Pineywoods $1,000.00
Page Header Prairies and Lakes $1,000.00
Page Header South Texas Plains $1,000.00

Order Summary

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