The Office of the Governor, Economic Development and Tourism (Travel Texas) is responsible for promoting Texas as a premier travel destination. Critical to the success of Travel Texas' highly effective and award-winning marketing campaign is a strong public-private partnership. The office works in concert with its partners (convention and visitors bureaus, local chambers of commerce, private travel-related organizations and associations) to promote economic opportunity and prosperity for Texas in both the domestic and international tourism marketing arenas. The office's marketing is targeted to areas with high travel propensities that yield the greatest return on marketing investment.

For more information on Travel Texas' programs or on Texas travel research, call (512) 936-0101. For a free, full-color Texas State Travel Guide, a State Highway Map, and an accommodations guide call toll-free 800-8888-TEX, or visit TravelTexas.com.